User testing of mobile apps always seems to be an afterthought, and it only comes into prominence when the design and development are out of the wat. However, there should always be a roadmap in place as far as testing the mobile app is concerned and while there is no one-size-fits-all template, here we will discuss the strategies which should always be followed so that the app which you have designed appeals to your users.
The beginning step in user testing is figuring out what exactly you want to get out of your testing. Once you decide the goal, everything else will fall into place and this includes determining the exact environment, tasks, and all the relevant questions you ask your participants.
Also, you have to find out what your target needs, what similar products and apps they are already using, and also where exactly they are facing a problem with the competition. It is during this phase, where you have to conduct interviews with users, focus group discussions, as well as competitive analysis as they will help you understand the specific requirements.
It is after the results are out when you should be using card sorting and concept testing to zero in on how your users want to understand and interact with your app’s hierarchy, structure, as well as a feature set.
It needs to be understood here that testing does not stop even when your app is live – it is imperative to continue testing so that you are on point with the user feedback and you do not miss out on any opportunities with your users and to keep your app aligned with ever-evolving user expectations.
What you should focus on after the launch is on measurement and further validation. That is, how your app is performing as well as opportunities for optimization will come to the fore. This is where you can give your participants the actual app and then proceed to try A/B testing to narrow in on what resonates best with your users.
Your main goals and specific test objectives will always form the core of the foundation of your user testing strategy.